The Winner’s Circle (Part 1): Switchmate

SwitchMate (Product Showcase Winner 2014)

“Every time we went to Home Depot, we got kicked out. But, every time we were there, we learnt a ton.”

When Daniel Peng, Co-Founder of SwitchMate, spoke to users about their perceptions of home automation, they responded with very similar answers. “Most people don’t know what it is, and if they did, they didn’t want to call an electrician. Or they were at an apartment, so they couldn’t rewire,” Peng said. The adjectives they chose to describe home automation were often “cumbersome,” “complicated,” and “expensive.”

Born in the Stanford Mechatronics lab, SwitchMate was inspired when Co-Founder Robert Romana “wanted to turn his lights off from bed.”

Along with co-founder and electrical engineer Ashish Dua, the team learned about an industry that could be worth $52 billion by 2020. “We all met in college 6 years ago in the Bay Area,” Daniel said. “At the time, we were working on different projects.”

Throughout their user research stage, they more clearly realized that most people were deterred from home automation because it was not simple enough. With continued feedback, Daniel revealed, “We were able to use a 3D printer and iteratively make prototypes to ship out to our beta testers.”

Before long, the team entered the BASES Challenge with SwitchMate. Their focus: “How are we going to make a demo stand such that when people come by and play around with it, they’ll get it immediately?” Ultimately, Daniel used very few words to to showcase their product: “Hey, are you interested in simplifying your home lighting system?” Afterwards, users who tried it “set the prototype, smack it on, and they understood it immediately.”

The BASES Challenge helped SwitchMate “validate their idea” because “people really liked where it was going.” After the competition, Ashish and Daniel quit their jobs to commit themselves to the team full-time.

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When asked about the culture of their company, Daniel was quick to respond: “Team dynamic was extremely important. The biggest thing is believing in the mission of the company, such as loving the product and caring a lot about our customers. There are a couple of things that we all definitely agree on.”

With the 1st Place winnings, the team bought a 3D printer to more flexibly iterate over their prototypes. A priority on customers has allowed Switchmate to make great strides towards a common mission. As an entrepreneur, Daniel explained, “We all went through the education system, and while we learned a lot from classes, there’s nothing like just going out there and trying it ourselves. Learning by doing is one of the biggest things for me, and entrepreneurship is an awesome way to do that.”

On the future of SwitchMate, Daniel was quick to answer: “Our vision is to make home automation extremely simple, so people can use it without even having to pick up a screwdriver.”

To learn more about Switchmate, visit their website http://www.myswitchmate.com/

By Vincent Chen

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2 thoughts on “The Winner’s Circle (Part 1): Switchmate”

  1. WOW! With a great mind like that and the dedication to give their customers comforts is the reason why they won. Really love the idea of not getting out of bed to turn off the light. Light automation is a good start for home automation. Thanks!

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