Chatting with Challenge Winners: BeeLine Reader

10259069_10152295395746865_5728946062584853302_o

BeeLine Reader (Winner of Social-E Challenge 2014)

Have you ever thought of an idea that just might work?

That’s how Nick Lum, founder and CEO of BeelineReader (Winner of Social-E Challenge 2014), came up with a way to guide your eyes while reading. Last week, I was fortunate enough to hear Nick’s story. “I had a great idea, and decided to just try it out,” he told me. By using a color gradient to guide our eyes from the end of one line of text to the beginning of another, Nick built BeelineReader to help us read more in less time.

Initially, while tossing around the idea, experts and researchers were impressed: “Oh, you must have been combining the accessory search paper from 1992 and the other paper…”

“No, I wasn’t aware of the research paper, but please, keep talking… I’d love to hear more.”

Before long, Nick’s vision became more and more real, and he learned from users that his technology was actually really helpful for people with learning disabilities or dyslexia. Although some speculators suggested that BeelineReader could “jack up the price for people who couldn’t live without it,” Nick had another vision in mind.

“My cousin and I are the equity-holders of the company, so we can decide whether we want to be solely profit-seeking or if we want to also consider the social impact of our business model.”

With this mission, Beeline Reader entered the BASES Challenge competition, where the team received lasting insight from mentors and judges. “We learned about socially beneficial enterprises,” Nick recalled “[We] didn’t have to be a nonprofit, but instead, could be a for-profit that’s beneficial — that isn’t just about as many dollars as possible.”

I was surprised to hear that before Challenge, Nick was working as a senior-associate in a corporate law form. “I was at a point in a life in which I might not otherwise do this,” he told me. “After we won BASES, I quit my job.”

Largely contributing to Nick’s decision, BASES Challenge opened many doors for BeelineReader.  “Winning was great, because we had been talking to people at the American Optometric Association (the oldest in the country with 40,000 members), and our contacts were having a little bit of a hard time.” With the credibility of “winning BASES,” the AOA was doubling down, writing articles, and spreading the word. “I talked to the chairman of the committee,” Nick informed me, “and this was the first time they ever had an unanimous vote on a committee in favor of technology.”

Today, BeelineReader is moving forward with tremendous momentum. Nick has even been talking to the Office of Accessible Education (Stanford OAE) at the Charles Schwab Education Center to make his technology available to Stanford students.

When asked about the takeaways of his journey thus far, Nick responded, “It’s really cool to see how you’re trying to solve Problem A but end up also trying to solve Problem B and C.”

As BeeLine Reader teaches us, sometimes, impact isn’t something you can plan.

By Vincent Chen

Advertisements

One thought on “Chatting with Challenge Winners: BeeLine Reader”

  1. Bases Challenge had helped a lot of entrepreneurs. They are one of those who give credibility to the winners. Their name is so trusted that whoever won will have a lot of offers.

    Also, I have taken the challenge in using Beeline Reader online. And the result was unexpected, I read 10% faster with Beeline Reader. This is great!

    Copier Lease in Fort Wayne

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s